Backed by science
We choose ingredients from the published evidence rather than the loudest claim, and we only say what the law lets us say about them.
What it means
The ingredients and doses we use are chosen from published research, and we only make the health claims UK law authorises, for nutrients present at a significant amount.
Why it matters
Hype fades. Evidence does not. Building on published research is how we make sure a product actually earns its place in your routine.
How we do it
We lead with specifics and stay within what the evidence and UK advertising rules allow, so the claims hold up.
